Empowering Girls to Sparkle
We believe every little girl should be surrounded with the love and support needed to build her confidence, explore her ideas and share her creativity—building her up in a way that makes it impossible to dull her sparkle.
Spreading the Sparkle
Tiddlywinks believes that it takes a village to raise the next generation of smart and strong women, but we also believe in cherishing their time as children. We believe in finding magic in every day moments – that even the simplest of traditions can become lifelong memories. We choose one-on-one time over screen time. And our products and shops are uniquely designed to inspire girls; to fuel imaginations and feed creativity. We want our girls to keep their chins up – this way their crowns (whether real or invisible) won’t slide off!
But this is just the beginning of the Tiddlywinks story. What was once a mother’s dream has transformed into the opportunity to make little girls happy and make their world seem a little more magical. In the next chapter, we’re turning our attention toward inspiring girls and women to pursue their dreams as well – to write their own magical story.