Jessica’s story

In January of 2016 my life changed when my daughter, Madison, was born. Becoming a mom rocked my world in the best way and I knew I needed to rework my life so that I could spend more time with her. Shortly after her arrival, I decided to quit my job as a pharmaceutical rep and pursue my dream of becoming an entrepreneur in the fashion industry. Starting the boutique allowed me to spend more time with my daughter as well as express my creativity – which has always been a passion of mine.

I have a Bachelors of Administration in Marketing & Business Management and a minor in Fine Art. I worked in the Fashion Industry in New York City where I attended (and still attend) major industry events like New York Fashion Week and Miami Swim Week. Fashion has been one my interests for as long as I remember. My friends and family have often deemed me the Martha Stewart of this generation because of my keen eye and ability to easily tackle any craft or project.

The inspiration for a mobile boutique was sparked while I was living in Portland, Oregon, just prior to the birth of my daughter. I had never seen a shop on wheels and was immediately inspired to bring this great idea back east with me. My grandpa played a key role in making my dream come true. We found a 1976 Dutch Craft Camper – to most this would seem like a unlikely home for all things sparkly, but I knew this was the perfect place to make my own. Together we created a magical space for little girls and their moms.

I am extremely grateful for Tiddlywinks’ success, but I feel the most joy when I see the smiles on little girls’ faces. What was once a dream for me has transformed into the opportunity to make little girls happy. To help them express their creativity and make their world seem a little more magical. This is just the beginning of my story. In the next chapter, I'm turning my attention toward inspiring girls and women to pursue their dreams as well – to write their own magical story.